Western Bulldogs Football Club

Mission launched into Australia in 2009 through the announcement of the major sponsorship with the Western Bulldogs Football Club. The partnership was chosen in recognition of the national strength of the AFL in the Australian community and the fact it forms a critical part of the Australian fabric and psyche. The Western Bulldogs are a club in the Australian Football League (AFL). The club is based out of Mission Whitten Oval in the inner-western suburb of Melbourne. The Bulldogs have strong ties to the multicultural community and are committed to supporting the community like Mission.

Mission and the Western Bulldogs, who have worked hand-in-hand since 2009, will reach 20 years together by 2028 and will be the Bulldogs’ longest continuous major partner sponsorship in the Club’s history.

Mission Whitten Oval

Mission Foods has the exclusive and official naming rights to the Western Bulldogs headquarters and is now known as Mission Whitten Oval to 2028.
This sponsorship sits alongside our long-standing sponsorship of the AFL Men’s team.
Mission Whitten Oval is considered the largest training and administration facility in the AFL with industry leading high-performance facilities including a state-of-the-art indoor training field.